RISE & GRIND
Marketing Blog and Podcast
Featured Article

What Is Cornerstone Content, and Why Do You Need It?
When implementing content marketing, you need a content structure. Cornerstone content is a main part of this, covering the primary topics related to your brand.

Why An Editorial Calendar Is A Must
An editorial calendar is highly important for planning content ahead. If you’re undertaking any type of content marketing, an editorial calendar is a must. Read more to learn how to create your own editorial content calendar.

How To Reach A Global Marketplace
When considering expanding your business there are many options. Reaching a global marketplace is one way to do so and can bring your business many benefits.

Keyword Research Basics
Keyword research is a crucial step in creating content for search engine optimization and helps improve your chances of ranking well for relevant queries. Keep reading to learn how to conduct keyword research yourself.

Why You Need Live Chat
Responding quickly to questions that leads may have makes conversions much more likely. Having live chat on your website is a great way to make sure prospects are interacted with immediately.

27 Ecommerce Tips
Purchasing online is increasing in popularity all the time. If you’re thinking of starting an ecommerce site or giving your current operation a boost, check out these 27 ecommerce strategy tips.

B2B Marketing Strategy Tips
B2B marketing strategy often focuses on contacting a prospect via call, email, or meetings. But businesses targeting other businesses need to consider additional marketing techniques too.

Website Analytics Basics
Website analytics provide a host of information on your website’s performance. This information helps to show what works well on your website and what needs to be adjusted to meet your goals. Keep reading to understand the basics of website analytics.

Using Online Advertising To Promote Your Business
Online advertising is a great addition to your other digital marketing efforts. Read more to discover how to use online advertising to promote your business!

How To Use SEMrush For Search Engine Marketing
To be successful at search engine marketing, you’ll need to use SEM software like SEMrush. Keep reading to understand how to use SEMrush for search engine marketing.

Questions To Ask Before Hiring A Marketing Agency
Choosing to hire an agency can be a difficult decision. Make sure the agency is a good fit by using these questions to ask before hiring a marketing agency.

What Is Cornerstone Content, and Why Do You Need It?
When implementing content marketing, you need a content structure. Cornerstone content is a main part of this, covering the primary topics related to your brand.

The Science Behind PPC Advertising
Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.

How To Improve Local SEO
Many consumers use search for local queries. By not optimizing for local search, you’re missing out on consumers finding you. Therefore, it’s crucial to know how to improve your local SEO.

The Benefits of A/B Testing Your Email Campaigns
Despite email marketing exhibiting a high rate of return, success isn’t guaranteed. To increase your chances of success, A/B testing your email campaigns is crucial.

3 Easy Ways To Make Your Website Mobile Friendly
Many companies forget the importance of making a website mobile friendly. If your website isn’t optimized for mobile, try one of these three easy ways to make your website mobile friendly.

Tips For Repurposing Content
Understanding why and how to repurpose content is important to your content marketing strategy. Repurposing content increases reach, reinforces your message, and reduces planning time.

What Is Retargeting and How Does It Work?
The majority of first-time website visitors won’t convert. They’ll need to be reminded of your brand and incentivized to come back through retargeting. Keep reading to understand what retargeting is and how it works.
Featured Article

What Is Cornerstone Content, and Why Do You Need It?
When implementing content marketing, you need a content structure. Cornerstone content is a main part of this, covering the primary topics related to your brand.

Tips For Internal Linking
Internal linking helps with website navigation and structure, as well as with SEO, making it a valuable technique to use. Keep reading to understand what internal linking is and why it’s so important.

What’s The Difference Between JPG, GIF, and PNG File Formats?
JPG or (JPEG), GIF, and PNG are the main graphic formats used online. Each file format has its own purpose. Keep reading to understand which file formats to use for which purposes.

Why An Editorial Calendar Is A Must
An editorial calendar is highly important for planning content ahead. If you’re undertaking any type of content marketing, an editorial calendar is a must. Read more to learn how to create your own editorial content calendar.

How To Reach A Global Marketplace
When considering expanding your business there are many options. Reaching a global marketplace is one way to do so and can bring your business many benefits.

Keyword Research Basics
Keyword research is a crucial step in creating content for search engine optimization and helps improve your chances of ranking well for relevant queries. Keep reading to learn how to conduct keyword research yourself.

Why You Need Live Chat
Responding quickly to questions that leads may have makes conversions much more likely. Having live chat on your website is a great way to make sure prospects are interacted with immediately.

27 Ecommerce Tips
Purchasing online is increasing in popularity all the time. If you’re thinking of starting an ecommerce site or giving your current operation a boost, check out these 27 ecommerce strategy tips.

B2B Marketing Strategy Tips
B2B marketing strategy often focuses on contacting a prospect via call, email, or meetings. But businesses targeting other businesses need to consider additional marketing techniques too.

Website Analytics Basics
Website analytics provide a host of information on your website’s performance. This information helps to show what works well on your website and what needs to be adjusted to meet your goals. Keep reading to understand the basics of website analytics.