What Is Cornerstone Content, and Why Do You Need It?
When implementing content marketing, you need a content structure. Cornerstone content is a main part of this, covering the primary topics related to your brand.
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How To Measure The Success Of Your Video Marketing Campaigns
Video marketing continues to be one of the most popular content marketing formats and if done well, can offer great returns. To understand how your video marketing efforts are going, you’ll need to be measuring results and analyzing your rate of success. To do this, it’s important to know what metrics are available to you, which matter the most, and how you can use this information to improve your video marketing
Landing Page Vs. Homepage: What’s the Difference?
Everyone has an understanding of what a homepage is. However, there is more confusion around landing pages and what they are exactly, and when to use them. Read on to find out!
19 Common SEO Mistakes to Avoid
Check out the latest on our blog to discover common mistakes that business owners and marketers make when implementing SEO and how you can avoid them.
Nurture vs. Drip Email Campaigns
Wondering what the difference between nurture and drip email campaigns are? Not sure when to use either one? Learn more about email marketing and the benefits of different types of campaigns.
How to Target the DIY Market as a Building Materials Brand
The DIY sector is growing exponentially. To tap into this market, you must effectively learn how to target the DIY market as a building materials brand.
Tips for Natural Link Building
No SEO strategy is complete without a plan for natural link building that leads to increased rankings on SERP.
The Benefits of Using a Building Materials Marketing Agency
Are you looking to boost the ROI of your marketing strategy? Working with a building materials marketing agency could be the answer. Lean what a building materials marketing agency is and how they differ and outshine standard marketing agencies.
Building Materials Marketing Trends for the Second Half of 2022
Understanding prominent building materials marketing trends for the second half of 2022 is crucial when updating marketing plans for Q3 and Q4.
A Beginner’s Guide to Email Newsletters
Both email marketing and storytelling through content are powerful marketing tools. Email newsletters bring those two things together. Read on for our beginner’s guide to email newsletters.
The Science Behind PPC Advertising
Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. Read more to learn more about this advertising payment model and how to set-up PPC campaigns.
How To Improve Local SEO
Many consumers use search for local queries. By not optimizing for local search, you’re missing out on consumers finding you. Therefore, it’s crucial to know how to improve your local SEO.